The Canadian premiere of The Devil’s Tail at the Moving Image Film Festival was a success. With only 2 weeks to prepare, we did as much as we could to promote. Of course, it’s the festival presenting the film, not us, and they do their own promotion, but we want the film to find its audience, so…Part I of that great interview came out just days before the screening, so that was great timing and thanks to the Toronto Film Scene for that.
Craig Allen, who never complains, flew into immediate action, adding laurel leaves to all our artwork and coming up with that flyer in web and print form so it could be emailed and posted on this site. We printed a small number of those flyers on our own laser printer and distributed them at the Mexican businesses we frequent, as we noticed many local cultural events leave printed material at these particular places, and it’s a great way to reach people who are not online. We also left them at Insomnia, which was hosting the opening night festival party.
We contacted the Mexican Consulate in Toronto who were very pleased to promote the screening, so notice got emailed to thousands of people on that mailing list; a staggering level of support for a cultural event, so thanks to Raul Suarez and all at the Mexican Consulate.
Thanks to Paco Luviano and Hannah Burgé for notice in their Music Village newsletter and getting DJ Larry Green to plug the screening on the radio on Jazz FM.
Craig Allen also facilitated the artwork of our logo on those cool buttons, which we were able to get for opening night… we treated the festival as if we were out-of-towners and went to the opening night screenings and party and gave those buttons to the audiences and party goers. They are already attending the festival; it’s called preaching to the converted and it works.
This was all to great effect, as we had a full house and got a great response…
Up un-God-ly early Sunday to shoot out in the countryside with Craig Allen, then back to screenings at the festival for closing night. We were exhausted and swore we were only going to attend one program of shorts and skip the party as we had another early day in production-for-hire yesterday.
Good thing we didn’t. We met filmmakers David Rodriguez and Chris Smith who had done beautifully visual work in the different programs of shorts… not only did we like these guys, we exchanged info as one offered future visual effects and the other offered equipment in Mexico on future shoots there.
The benefits from meeting fellow filmmakers at festivals are great, not the least of which is a sense of community…
On to the next festival. DT has been invited to the 8th Annual Boston Latino International Film Festival in late November…
Punky little button...
Oh how I love these 1.25 inch buttons…
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